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Your Advertising Message Will Achieve Success with Radio

Advertising is one of the basic marketing expenses for almost every business. For a local business, controlling costs and maximizing the impact of every dollar spent is critical. There are many advertising options available today. The challenge is to pick the medium that lets you target your customers and buy advertising coverage without paying to reach the wrong people. Getting the most out of your advertising budget is a must! Radio advertising allows you to target your ad dollars and reach your most likely buyers for the lowest possible investment. Why Radio?

Radio Works
People listen to the radio every day. More customers are exposed to radio every week than watch tv, read the newspaper, read billboards, or use the yellow pages.

Customers Hear Your Ad
Consumers are bombarded with over 2,000 advertising messages every day. A study in the UK shows Ad-avoidance on TV (zapping) is 44%. In newspapers it is 68%. In magazines it is 61%. With direct mail it is 52%. And on radio it is just 16%!

Radio Is Selective
It allows you to target only the consumers who are most likely to buy your products and services.

Radio is Everywhere
Radio is a truly portable medium - it can be heard anywhere: at home, in the car, taxi, the garden, the bathroom, kitchen and bedroom...and is therefore highly intrusive, 24-hours a day. Radio can talk to people about servicing their cars in their cars, about gardening on Saturday mornings and about weekend auctions on Friday, Saturday and Sunday, to name but a few.

Radio is personal
Radio is an intimate medium, where a relationship exists between the listener and their station. The advertiser has the ability to "sit down next to the listener" and talk to them at times relevant to product consumption. And, because radio is seen as a friend, its message is more credible. It gets in "under the radar" of people who consciously avoid ads.

Radio is cost-effective
When you run a radio ad for your small business, it sounds the same as radio ads for a company the size of McDonalds. Lower production and running costs mean you can deliver your message with the frequency necessary to reach and influence customers.

Radio is tactical
With radio you can quickly take advantage of new developments in your marketplace, change your ads and get the jump on your competitors.

Radio gets the first and the last word
You can reach your customers in the morning at breakfast, at night on the way home, or on last-minute errands or shopping every day and night.

If you are interested in KEZW on-air advertising and partnerships or on-line advertising, e-mail Miles Schallert, KEZW General Sales Manager, or call at 303-967-2700.